HOW WE DO IT
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Evolution leverages an array of quantitative and qualitative research methods, including proprietary methodologies no other company offers. We examine the needs of every client carefully and propose a research design that addresses the business and research objectives of the study in the context of important time and budgetary contraints. With that said, we understand that not all problems can be addressed with standard approaches, which is why we never tie ourselves to any single methodology. 

We recognize that the marketplace is ever-changing and therefore, we evolve our methodologies to keep in step with these changes.  The result...our clients achieve the sustainable edge they need to remain competitive.

Evolution's methodologies include:

Qualitative


Quantitative

  • Choice Models
  • Market Landscape Techniques
  • Market Segmentation
  • New Product Forecasting 
  • Physician Loyalty/Customer Satisfaction
  • Positioning
  • Product Tracking/A&U/ATU
  • TURF

Consultation

  • Advisory Board Facilitation
  • Internal War Gaming and Brainstorming Sessions 
  • Portfolio Positioning Consultation and Workshops
  • Positioning Workshops
  • Review and Evaluation of Historical Marketing Research
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